Opportunity
Africa's consumer population is booming and disposable incomes rapidly rising.
Technologies like solar power, smartphones and the internet hold promise to improve the lives of this generation.
The Opportunity
The number of addressable consumers in Africa is doubling over the next 20 years
The Problem
Informal retail channels account for 90% of retail trade and are failing to provide consumers with the products and services they are demanding
Our Solution
Yellow has built Ofeefee, a digital platform enabling informal merchants in Africa.
Ofeefee turns every operational process into information, and empowers our distributed network of agents.
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