Building Better Lives
for Everyday African Households
Africa's consumer population is booming and disposable incomes rapidly rising.
Technologies like solar power, smartphones and the internet hold promise to improve the lives of this generation.
The number of addressable consumers in Africa is doubling over the next 20 years
Consumer demand is exploding, yet 90% of retail trade is still informal.
Customers want more than basic FMCG products and informal traders lack the technology and finance to serve them.
Empower informal entrepreneurs
with technology and finance
to provide their customers with products that they need.
“Yellow is one of the smartest, if not the very smartest, off-grid solar efforts I’ve seen”
Chair of Energy
at Singularity University.