Building Better Lives
for Everyday African Households


Africa's consumer population is booming and disposable incomes rapidly rising.


Technologies like solar power,  smartphones and the internet hold promise to improve the lives of this generation.

The Future

The number of addressable consumers in Africa is doubling over the next 20 years


The Opportunity

Consumer demand is exploding, yet 90% of retail trade is still informal.

Customers want more than basic FMCG products and informal traders lack the technology and finance to serve them.

The Solution

Empower informal entrepreneurs

with technology and finance

to provide their customers with products that they need.


we bring life changing
products like solar systems and smartphones to our customers on an affordable subscription

through a distributed network of entrepreneurs

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powered by an exponential platform

“Yellow is one of the smartest, if not the very smartest, off-grid solar efforts I’ve seen”


Ramez Naam


Chair of Energy

at Singularity University.